4 Ways To Show Your Brand Personality On Your Website

Every brand has a personality and that’s what differentiates you from the competition. Whether you’re a serious and professional brand or a fun and quirky one, your brand personality will be evident in every aspect of your online presence. From the wording in your emails to the images on your social media channels, the personality you adopt will influence how people view your business.

Your website is no different — it’s one of the most important aspects of brand building and should reflect who you are as a company. This is where visitors get to know your business and determine whether or not they want to convert (whether that means making a purchase, signing up for an email list, or downloading something from your site).

According to a study by Adobe and Econsultancy, 91 percent of marketers say that their brand personality and it’s value impacts conversion rates.

And the way you convey this unique personality on your website can make or break your business.

But how do you actually show off your brand personality?

After all, most businesses are selling the same thing — just in different ways. How are you going to stand out and convince customers that they need what's in front of them?

Here are four ways to add some personality to your website:

1. Add a detailed about us page
2. Revitalise your story through a video
3. Pick colors that define your brand
4. Share your thoughts through newsletters

Most websites have an about us page, but not all of them paint a picture of the company behind the website. The about us page is your chance to show off your brand personality, so use this space to tell the story of your business.

Make sure to include details like what inspired you to start the business, how you got started, and where you hope to go in the future. Be creative with it! Social Print Studio, an online photo printing website does a great job with this.

The casual photo of the team gives an idea that it's a laid back place to work with and these guys definitely know how to have fun!

Everyone enjoys a good story. And in fact, visuals are more impactful than reading. So why not post a cool video of your business journey till now?

Videos are an increasingly popular way to tell stories on the web — everyone from small businesses to major brands is getting in on the action. You don’t need expensive cameras or fancy editing software to create an effective video for your brand.

Indian brand, The State Plate does a great job at defining their brand personality through colors. These colors represent the diversity of India and it’s rich and varied heritage. Another one we really like is Chumbak. The quirky home decor and lifestyle store, bringing colors to your life.

It has proven again and again that newsletters are the best way to build a relationship with customers. So, it’s time to let go of the traditional formal business language in emails. Use slang, write newsletters in a way which easily resonates with your target audience. More importantly, make your emails personalized.

Try to throw a surprise element every now and then. Take a look at welcome email from Glossier. Not only they use a feel good approach for the reader by having a warm and friendly tone but they are also adding a social proof with their Instagram photos.

With all these ideas in mind, now its time for you to give it a try. Begin with understanding your real value proposition and revisiting your buyer persona again. Try changing something small, see how your target audience is reacting and iterate it from there.

By putting some effort into building brand personality, your potential customers will have some idea when they think about buying your products or visit you in person. First impressions always matter, these ideas will help you make a better one.